Event Strategist • Experience Designer • Producer
Let's Design Life-Changing Events People Love To Attend.
Putting together an incredible experience starts with the FOUNDATION. Don't fumble the bag and make a Hail Mary by doing it alone. It's costing you TOO much stress and a cortisol spike. Stop that. Let's Yap about your event and what you really want to create!
WORK WITH ME
Where Strategy Meets Experience
The Intersection Behind Irresistible Events
I think about what happens before, during, and after an event — not only what happens on stage!
Design It
Put all the pieces together from the foundation. Design why this matters, why now, and why you, so it's felt throughout. Every single sensory detail. Every delish irresistible thing that will blow people's minds. Every moment shaped around how people feel, remember and respond.
Build It
Set up the tech to have people sign up that's EASY for them. Use what you have, or ask me about software. Do not spend 4 figs on software; invest it in event professionals. Build the communications and management; this is time for logistics.
Fill It
Talk about your event with everyone and your mama <3 Seriously, tell her if she understands, you are good! Share it organically, have affiliates promo, you shout it from all the digital rooftops, and do not shut up about it!!
Produce it
Events engineered to grow relationships, revenue and reputation are easy to produce. The pressure is there but the human error will unfortunately show up... so have grace for you, your team, speakers, everyone! But SHINE show up, make a million buksss!
Profit
Money baby moneeyyy. Count it. Make it. Sell! Plus, remember: the magic does not end when the event does. Follow up, capture the love, share the highlights, and turn attendees into raving fans and repeat guests. One unforgettable event becomes the foundation for the next.
Signature Methodology
The Irresistible Experience Formula™
My proprietary framework for designing events that captivate, connect and convert.
Stages
The journey from wow, they find you to a lasting raving fan client list!
Senses
What attendees can connect with and feel at a deeper level.
Event Languages
Shaping events so that people experience connection and value.
Strategy creates the structure.
Experience creates the memory.Together, they create an event people want to talk about, return to, and buy from.
Work With Me
Choose the Level of Support Your Event Needs
Whether you need expert direction, a focused day together, or a full production partner, there’s a way to get the right level of support without overcomplicating the process.
Book Directly
Event Strategy Consultation
Bring me the event you’re planning, fixing, repositioning, or trying to make more profitable.
We’ll identify the gaps, clarify the strategy, and determine what your event needs next across experience, engagement, technology, production, monetization, or attendee flow.
If we decide to move forward together, your $297 consultation fee is credited in full toward your next service when booked within 14 days.
VIP Day
For event hosts who already know they need deeper strategy, planning, problem-solving, or implementation direction and want dedicated access to Anna Andrea.
This service can be booked directly.
Event Audit
An expert review of your existing or upcoming event across strategy, attendee experience, engagement, conversion, technology, and execution.
This service can be booked directly.
Need Done-For-You Retreat Production?
Let Irresistible Events & Tech Build the Experience.
For coaches, experts, and business owners creating boutique retreats who want the strategy, experience design, logistics, technology, and production handled for them.
START WITH AN EVENT STRATEGY CONSULTATIONEXPLORE IRRESISTIBLE EVENTS & TECH →
Client Love
The Impact Speaks for Itself
My second launch brought in over USD $60,000 in ONE month in client service sales. I could not have reached that number without Anna.
Anna is organized, enthusiastic, a great communicator, reliable, accountable, accessible, responsive, knowledgeable of all aspects, and creative! I could never have asked for a better event manager!
“Finding Anna Andrea was a dream come true! I wouldn’t have gotten to first base with my online Summit (my first one!) if not for her expertise, experience…. and loads of talent. From the stunning graphics to organizing all the logistics, Anna Andrea was there for me: She put all the pieces together.”
If you’re running an online event and struggling with attendance, I’d highly recommend Anna Andrea!
She is quick and responsive, and she knows what she is doing.
CASH CREATION COACHING
She gave me great ideas and suggestions to implement during and after my events. I’m so grateful.
Smoothest virtual event we've ever run.
ABOUT ANNA ANDREA
17+ Years of Turning Big Ideas Into Experiences People Remember.
I’ve been working in events since 2008, but my career has never fit neatly into one box. Before and alongside events, I built years of experience in customer service, sales, technology, digital marketing, and automation. That customer-service background shaped a lot of how I think today: the experience matters just as much as the transaction.
I pay attention to the things people often overlook. Is it easy to find what you need? Does someone know where to go next? Are they confused, overwhelmed, hungry, bored, ignored, or trying to figure out which link they were supposed to click? Those details may look small on a production plan, but they can completely change how someone remembers an event.
Since 2019, I’ve specialized heavily in virtual events while continuing to work with boutique in-person experiences and retreats. I bring together strategy, psychology, experience design, production, technology, automation, marketing, and good old-fashioned human care to think about the entire journey, from the first invitation to what happens long after the event ends.
That thinking eventually became The Irresistible Experience Formula™, my proprietary approach to designing events around the 5 Stages, 5 Senses, and 5 Event Languages. I don’t believe an event becomes unforgettable simply because the slides looked pretty or the speakers were good. People remember how the whole experience made them feel.
- 17+
- Years in Events
- 2019
- Producing Virtual Events Since
- HighLevel
- Affiliate Partner & Expert
- Host
- Irresistible Events Podcast
BEYOND THE WORK
I’m genuinely obsessed with technology. I love figuring out how a system, automation, chatbot, website, app, or AI tool can make something easier, faster, more personal, or more profitable. I’m usually experimenting with some new piece of tech before I technically need another thing to play with.
I’m wildly curious and very multi-passionate. I love traveling, discovering new places, being near the ocean, designing websites and apps, collecting business ideas, learning new technology, and finding better ways to do things everyone else has accepted as “just how it’s done.” If there’s a beach nearby, there is a very good chance I’m already figuring out whether I can work from there.
I’m a planner by profession and a professional idea collector by nature. My brain tends to connect things from completely different worlds — hospitality, psychology, marketing, customer experience, technology, entertainment, sales, and event production — and turn them into something people can actually use.
Underneath all of it, I genuinely love helping people take the big idea that has been living in their head and turn it into something real, thoughtful, profitable, and worth talking about.
“My Christian faith is foundational to who I am and how I work. I choose projects, partnerships, and practices that align with those convictions.”
- Christ Follower
- Beach Obsessed
- Automation + AI Nerd
- Traveler at Heart
- Professional Idea Collector
Selected Credentials
On AirTHE IRRESISTIBLE EVENTS PODCAST
Big Ideas. Better Events. Conversations Worth Having.
The Irresistible Events Podcast explores what makes events unforgettable — from strategy and experience design to technology, audience psychology, business growth and the people creating experiences worth talking about.
LISTEN TO THE PODCAST
Your Next Event
Ready to Make Your Event Better?
Not sure what level of support you need? Start with a 45-minute Event Strategy Consultation.
BOOK YOUR EVENT CONSULTATIONAlready know what you need? Explore Ways to Work With Me ↑